Web Content

Replacing The Traditional Landing Page
Date: March 2, 2017
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I’ve been stumbling lately upon these innovative, B2B web pages. They’re shorter pieces— a kind of sneak peak, if you will— of the full downloadable content. In a recent design meeting, a co-worker and I shared examples of them and something interesting came up. “It’s like a really robust landing page.” @GinaLipere This got me […]

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The Developer’s Fence
Date: November 8, 2016
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“Some people might not care. Like painting the back of the fence or finishing the underside of the cabinet, it’s a detail that only people who take tremendous pride in craft really care about. And, of course, people who look for just exactly that kind of quality.” It’s a quote from Rene Ritchie’s 2015 article […]

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The Fold: The Concept, Not The Measurement
Date: January 19, 2016
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I’ve gotten this question a lot over the years.. “Is it going to be ‘above the fold’?” I probably sound like a broken record every time I answer. “There really is no ‘fold’ on the web. There are a ton of devices, screen sizes and/or resolutions the user could view the page on.” “Right, but […]

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Lesson 3.1: Bend The Rules
Date: January 12, 2016
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Recently, Contently posted an article titled The 5 Keys to Better Interactive Content. Lesson 3, Longform articles don’t work as interactive content, caught my eye. The lesson reads… “I don’t want to sound like a hater, but here’s a hard truth I’ve discovered working with both editorial and marketing content creators: Hacking longform content into […]

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