Misc

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Inspired
Date: April 25, 2017
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The best conferences are a magical little bubble where inspiration flows wildly through the venue; where people put down their devices in lieu of some face-to-face networking; and where you learn more than you knew was possible. I attended #MarketingUnited last week and it felt just like that. The sessions were extremely educational and engaging. […]

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Remote Employee: Lifestyle Changes
Date: January 31, 2017
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About 6 months ago I made the decision to relocate myself to beautiful (albeit, chilly) Boston, MA. I was also fortunate enough to be able to keep my position as the Digital Experience Director at G3 Communications! I now am a full-time, remote employee. There have been various times throughout my career where I’ve worked […]

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The Developer’s Fence
Date: November 8, 2016
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“Some people might not care. Like painting the back of the fence or finishing the underside of the cabinet, it’s a detail that only people who take tremendous pride in craft really care about. And, of course, people who look for just exactly that kind of quality.” It’s a quote from Rene Ritchie’s 2015 article […]

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The 'Best Practice' Isn't Always The Right Practice
The ‘Best Practice’ Isn’t Always The Right Practice
Date: October 17, 2016
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“Best practices are starting points: if you have no data, start with these. They are not what you should end up with, but it’s where you start (the optimization). That’s an important distinction.” — Eduardo Esparza I came across this article, 10 Best Practices for Better B2B Website Experience, the other day on Twitter. For […]

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6 Things Interactive Designers Can Learn From The Minimalists
Date: September 17, 2016
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“Every human has the innate desire to create: we all want to add value to the world.” — Joshua Fields Millburn & Ryan Nicodemus I’ve been reading a ton from The Minimalists, Joshua Fields Millburn and Ryan Nicodemus. If you’re not familiar with minimalism, it’s not just about material possessions, or a lack there of. There’s a […]

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Discovering The Beauty of Branding
Date: June 15, 2016
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As a beginning designer, I wasn’t particularly enthusiastic about branding guidelines. I felt like they were cutting into my creative design decisions. Fonts, colors, imagery — my design choices felt so limited. I didn’t understand why clients wanted everything to look the same. Then one day, as I was studying some examples of great branded […]

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The Evolution Of The Designer Role
Date: February 23, 2016
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Last week I read a great article called Designers Shouldn’t Code. They Should Study Business. As a designer/developer I wasn’t entirely sure how I felt about that but upon reading the article I realized the genius behind it. “We have to keep growing and focusing on craft. If we don’t, nobody else will. But let’s […]

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Psych 101: Applying Theories To Design
Date: February 9, 2016
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For those of you who don’t know me, psychology is definitely one of my guilty pleasures. It’s a close second to sociology which I minored in (fun fact!) back at Quinnipiac University. I love reading about psych theories/concepts and seeing how they apply to every day life. Luckily, I’m a designer and can incorporate some […]

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What’s a Digital Experience Director?
Date: December 29, 2015
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I recently got a big promotion at my company, G3 Communications. To the outside world we’re a digital media firm that specializes in B2B marketing. We have a team of writers/editors, designers, marketers, sales people and admin that contribute to our internal publications and our Content4Demand (C4D) brand. We are unique in that we focus […]

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