Marketing

Litmus Live: Catching Up With Consumer Trends
Date: August 17, 2017
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Here are the slides from my presentation! Feel free to use and reference them as you like.  

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Inspired
Date: April 25, 2017
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The best conferences are a magical little bubble where inspiration flows wildly through the venue; where people put down their devices in lieu of some face-to-face networking; and where you learn more than you knew was possible. I attended #MarketingUnited last week and it felt just like that. The sessions were extremely educational and engaging. […]

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Replacing The Traditional Landing Page
Date: March 2, 2017
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I’ve been stumbling lately upon these innovative, B2B web pages. They’re shorter pieces— a kind of sneak peak, if you will— of the full downloadable content. In a recent design meeting, a co-worker and I shared examples of them and something interesting came up. “It’s like a really robust landing page.” @GinaLipere This got me […]

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Why I will go back to #LitmusLive
Date: August 22, 2016
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Last week, I attended The Email Design Conference (TEDC), probably better known as #LitmusLive these days, and was really impressed. I figured I would meet some new people, learn some new tips, and head home inspired with some Litmus swag. What I didn’t expect was everything else. Not only am I inspired, I’m motivated. I […]

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Discovering The Beauty of Branding
Date: June 15, 2016
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As a beginning designer, I wasn’t particularly enthusiastic about branding guidelines. I felt like they were cutting into my creative design decisions. Fonts, colors, imagery — my design choices felt so limited. I didn’t understand why clients wanted everything to look the same. Then one day, as I was studying some examples of great branded […]

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Lou’s Way & How It Applies To Marketing
Date: February 16, 2016
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Lou Lamoriello is widely regarded as one of the best general managers to ever work in the National Hockey League. He took the New Jersey Devils from a being a “Mickey Mouse” organization (as Wayne Getzky once put it), to being a Stanley Cup championship team in less than 10 years. He did so on […]

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