Email

Litmus Live: Catching Up With Consumer Trends
Date: August 17, 2017
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Here are the slides from my presentation! Feel free to use and reference them as you like.  

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How To Send Better B2B Emails In 2017
Date: January 12, 2017
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It’s safe to say that B2B email trends are a bit behind consumer trends. After all, the audience, buyer’s journey and marketing strategies are very different. And, while it has taken the B2B industry time to embrace things like interactive and responsive email, they have finally joined the ring! Check out 5 trends that will […]

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B2B Spotlight: Email
Date: November 21, 2016
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The B2B industry usually gets a bad rap in terms of creativity and design. Doesn’t “content come first”? And isn’t it pretty dry content? It’s true, content does come first in the industry, but design and function don’t have to be sacrificed. Many forward-thinking, B2B companies are producing engaging digital/interactive pieces that are both informative […]

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The Developer’s Fence
Date: November 8, 2016
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“Some people might not care. Like painting the back of the fence or finishing the underside of the cabinet, it’s a detail that only people who take tremendous pride in craft really care about. And, of course, people who look for just exactly that kind of quality.” It’s a quote from Rene Ritchie’s 2015 article […]

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Where Were You When It Happened?
Date: October 3, 2016
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“Where were you when #GmailGotStyle ??” — @ClintonWilmott Having felt a little under the weather that day, I was in bed. But, I woke up the next morning to find my Twitter feed drenched in tweets, happily proclaiming that it was finally “later this month”. (September 30th, nothing like hitting your deadline in the nick […]

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6 Things Interactive Designers Can Learn From The Minimalists
Date: September 17, 2016
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“Every human has the innate desire to create: we all want to add value to the world.” — Joshua Fields Millburn & Ryan Nicodemus I’ve been reading a ton from The Minimalists, Joshua Fields Millburn and Ryan Nicodemus. If you’re not familiar with minimalism, it’s not just about material possessions, or a lack there of. There’s a […]

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Why I will go back to #LitmusLive
Date: August 22, 2016
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Last week, I attended The Email Design Conference (TEDC), probably better known as #LitmusLive these days, and was really impressed. I figured I would meet some new people, learn some new tips, and head home inspired with some Litmus swag. What I didn’t expect was everything else. Not only am I inspired, I’m motivated. I […]

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The Beauty & Beast Of Targeted Emails
Date: February 2, 2016
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Last weekend I woke up to #blizzard2016. Located in the NYC area. It’s all I had been hearing about the week prior and man, did it deliver. Twenty-six plus inches of snow… Saturday morning, I opened my emails and was greeted with all kinds of messages about the snow. Subject lines like “Stay Inside. THIS […]

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5 Feelings All Email Geeks Can Relate To
Date: January 26, 2016
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This past week I got hit with round 2 of the office bug. That’s right, round 2! I didn’t want to write a poorly written post (mixed with sneezes, coughs and half thoughts) so instead, I’m going to re-post a fantastic, relatable piece from Litmus. True Life: I Send Email As Part Of My Job […]

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Borrowing B2C Trends For Your Next B2B Email
Date: January 6, 2016
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If you’ve worked in the B2B world for any period of time you’ve probably noticed that the group tends to be a tad behind the B2C trends. As a B2B designer, this is sometimes hard to swallow. I often get beautiful, eye catching emails from retailers with these incredible product shots; emails from companies like […]

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