melanie

Litmus Live: Catching Up With Consumer Trends
Date: August 17, 2017
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Here are the slides from my presentation! Feel free to use and reference them as you like.  

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Inspired
Date: April 25, 2017
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The best conferences are a magical little bubble where inspiration flows wildly through the venue; where people put down their devices in lieu of some face-to-face networking; and where you learn more than you knew was possible. I attended #MarketingUnited last week and it felt just like that. The sessions were extremely educational and engaging. […]

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Replacing The Traditional Landing Page
Date: March 2, 2017
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I’ve been stumbling lately upon these innovative, B2B web pages. They’re shorter pieces— a kind of sneak peak, if you will— of the full downloadable content. In a recent design meeting, a co-worker and I shared examples of them and something interesting came up. “It’s like a really robust landing page.” @GinaLipere This got me […]

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Remote Employee: Lifestyle Changes
Date: January 31, 2017
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About 6 months ago I made the decision to relocate myself to beautiful (albeit, chilly) Boston, MA. I was also fortunate enough to be able to keep my position as the Digital Experience Director at G3 Communications! I now am a full-time, remote employee. There have been various times throughout my career where I’ve worked […]

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How To Send Better B2B Emails In 2017
Date: January 12, 2017
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It’s safe to say that B2B email trends are a bit behind consumer trends. After all, the audience, buyer’s journey and marketing strategies are very different. And, while it has taken the B2B industry time to embrace things like interactive and responsive email, they have finally joined the ring! Check out 5 trends that will […]

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B2B Spotlight: Email
Date: November 21, 2016
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The B2B industry usually gets a bad rap in terms of creativity and design. Doesn’t “content come first”? And isn’t it pretty dry content? It’s true, content does come first in the industry, but design and function don’t have to be sacrificed. Many forward-thinking, B2B companies are producing engaging digital/interactive pieces that are both informative […]

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The Developer’s Fence
Date: November 8, 2016
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“Some people might not care. Like painting the back of the fence or finishing the underside of the cabinet, it’s a detail that only people who take tremendous pride in craft really care about. And, of course, people who look for just exactly that kind of quality.” It’s a quote from Rene Ritchie’s 2015 article […]

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The 'Best Practice' Isn't Always The Right Practice
The ‘Best Practice’ Isn’t Always The Right Practice
Date: October 17, 2016
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“Best practices are starting points: if you have no data, start with these. They are not what you should end up with, but it’s where you start (the optimization). That’s an important distinction.” — Eduardo Esparza I came across this article, 10 Best Practices for Better B2B Website Experience, the other day on Twitter. For […]

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Where Were You When It Happened?
Date: October 3, 2016
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“Where were you when #GmailGotStyle ??” — @ClintonWilmott Having felt a little under the weather that day, I was in bed. But, I woke up the next morning to find my Twitter feed drenched in tweets, happily proclaiming that it was finally “later this month”. (September 30th, nothing like hitting your deadline in the nick […]

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Alright, Try To Break It
Date: September 27, 2016
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“Alright, try to break it. Let me know if you can reproduce the problem.” “Try to break it.” That is really different from “testing” an asset. My team and I have tested a countless number of quizzes and custom assessment over the last year. When doing so, we’re looking for any kind of design/editorial mistakes, functionality […]

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