February 2016

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The Evolution Of The Designer Role
Date: February 23, 2016
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Last week I read a great article called Designers Shouldn’t Code. They Should Study Business. As a designer/developer I wasn’t entirely sure how I felt about that but upon reading the article I realized the genius behind it. “We have to keep growing and focusing on craft. If we don’t, nobody else will. But let’s […]

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Lou’s Way & How It Applies To Marketing
Date: February 16, 2016
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Lou Lamoriello is widely regarded as one of the best general managers to ever work in the National Hockey League. He took the New Jersey Devils from a being a “Mickey Mouse” organization (as Wayne Getzky once put it), to being a Stanley Cup championship team in less than 10 years. He did so on […]

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Psych 101: Applying Theories To Design
Date: February 9, 2016
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For those of you who don’t know me, psychology is definitely one of my guilty pleasures. It’s a close second to sociology which I minored in (fun fact!) back at Quinnipiac University. I love reading about psych theories/concepts and seeing how they apply to every day life. Luckily, I’m a designer and can incorporate some […]

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The Beauty & Beast Of Targeted Emails
Date: February 2, 2016
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Last weekend I woke up to #blizzard2016. Located in the NYC area. It’s all I had been hearing about the week prior and man, did it deliver. Twenty-six plus inches of snow… Saturday morning, I opened my emails and was greeted with all kinds of messages about the snow. Subject lines like “Stay Inside. THIS […]

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