January 2016

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5 Feelings All Email Geeks Can Relate To
Date: January 26, 2016
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This past week I got hit with round 2 of the office bug. That’s right, round 2! I didn’t want to write a poorly written post (mixed with sneezes, coughs and half thoughts) so instead, I’m going to re-post a fantastic, relatable piece from Litmus. True Life: I Send Email As Part Of My Job […]

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The Fold: The Concept, Not The Measurement
Date: January 19, 2016
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I’ve gotten this question a lot over the years.. “Is it going to be ‘above the fold’?” I probably sound like a broken record every time I answer. “There really is no ‘fold’ on the web. There are a ton of devices, screen sizes and/or resolutions the user could view the page on.” “Right, but […]

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Lesson 3.1: Bend The Rules
Date: January 12, 2016
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Recently, Contently posted an article titled The 5 Keys to Better Interactive Content. Lesson 3, Longform articles don’t work as interactive content, caught my eye. The lesson reads… “I don’t want to sound like a hater, but here’s a hard truth I’ve discovered working with both editorial and marketing content creators: Hacking longform content into […]

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Borrowing B2C Trends For Your Next B2B Email
Date: January 6, 2016
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If you’ve worked in the B2B world for any period of time you’ve probably noticed that the group tends to be a tad behind the B2C trends. As a B2B designer, this is sometimes hard to swallow. I often get beautiful, eye catching emails from retailers with these incredible product shots; emails from companies like […]

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